However, most companies are known for their marketing strategies used in the marketing mix. The marketing mix is a powerful strategy that contributes to the success of Apple Inc. The headquarters of the company can be found in Cupertino, California while there are retail stores located 10 different countries.
The product levels are core benefit, basic product, expected product, augmented product, and potential product. The five product levels are depicted below. Each level adds more customer-perceived value resulting in the final market offering. The elementary level is called the core benefit.
The core benefit is the benefit the costumer actually buys. The core benefit of the eBLOCK is that it provides a comfortable learning environment which is easy to use. The second level is the basic product.
The most basic "eBLOCK" allows students to make notes, make calculations, view presentations and documents, and construct and view their agenda. Additional Marketing mix essay conclusion and expansion of the eBLOCK is possible at a cost or by buying a different model.
The third level of the CPV hierarchy is the expected product. Next is the fourth level, augmented product. If the product malfunctions or breaks one can bring it in for repairs or replacements. The final product level is the potential product, which consists of all the potential transformations that a product or offering might go through in the future.
Innovation, development, and modernization of the "eBLOCK" will continue as long as the product is in use. Furthermore, one can expand the basic "eBLOCK" with more advance and or new applications in the future.
Also software updates will follow.
In the long run this green product will not only save trees, but also fill your wallet and ultimately can to some extent improve the overall quality of life. The different images show diverse layouts of how the functions of the product will look. It also has a short description of what is being shown.
This also allows the customer to draw graphs in their notes when necessary. Another feature of the eBLOCK is that it can be bought in diverse colors to suit the different tastes of customers.
This subside should include an introduction to the product, further specifications, a web shop and so forth. The product should also be available at all universities and HBO colleges in the Netherlands either through the school itself or through student associations.
Once, Phillips decides to expand to different models of the eBLOCK, it needs to look for different distribution point. These distribution points can be found throughout its own distribution channel.
Phillips needs to do so as it at this moment will also have a new focus group. Phillips should adjust the basic price to accommodate different target consumer.
Selling at a lower price to these organizations allows them to pass on the price advantage to the students, who normally do not have a great deal of spendable income left to spend. Product-form pricing is an example of third-degree price discrimination.
Of course, different prices go along with different models. However, Phillips can use product-form pricing to increase its profit margin. Phillips can ask a higher price for an "eBLOCK" with new features as this product will probably attract different consumers.
The price will lie higher than the cost incurred in adding new features, as previously explained. Nonetheless, these presumed wealthier consumers are more willing and able to buy the eBLOCK given the higher prices. Phillips can also give student discounts by means of logging onto a site such as SURFsport.
This is a web shop where students and employees of universities and HBO colleges can get official software and other ICT-products at a very low price. Students can make use of this simple ordering system as it allows them to get a discount and home delivery.
This will also makes the university, HBO College or student associations pass on their price advantage to students.
When new students apply to these organizations, they can be informed about the eBLOCK and asked if they opt to buy one.It also involves promoting such products and services within the marketplace. Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction.
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The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions? the 7Ps. The four key ones are product, price, promotion (including advertising and packaging) and place (where and how a .
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