Lacks potential of taking higher risks and costs as well Strengths Unique, smooth and creamy texture of yoghurt No artificial thickners used Accumulation of cash by Horizon from IPO Being dropped out of traditional channel Opportunities Higher average shelf life of 50 days Strong relationships with leading natural foods retailers High quality and great taste Analysis of Strategic Options- The company has three options in front and needs to adopt one of them to meet its revenue related goals.
Option 1- The first option is to expand six SKUs of the 8-oz. Option 2- The second option is to expand four SKUs of the 32'oz. Option 3- The third option is to introduce two SKUs of a children's multi-pack into the natural foods channel.
The three options available to the company have their own importance and benefits. But, the options available also have some limitations attached to them.
We will analyze the options one by one in detail using qualitative economic model. In the first option, the company is to expand six SKUs of the 8-oz. The option is feasible as 8-oz is the best selling cup size of the company exhibit 2. This option has great potential of business but involves risks and higher costs.
The second option available to the company is to expand four SKUs of the 32'oz. This option also has many advantages but there is a big doubt weather new users would try the brand with this multi-use size. The third option available is to introduce two SKUs of a children's multi-pack into the natural foods channel.
For third option multi pack product need to be developed. The three options available require different costs to be incurred on marketing and advertisement expenditures. The three available strategic options as proposed by different heads of the company would also have different results in the form of sales and earnings.
The balanced scorecard is a performance management system that keeps a check whether there is an aalignment between the large scale objectives and the smaller scale operational activities of a company that too on terms of sight and smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and scheme.
The balanced scorecard proposes the four general perspectives- Financial perspective- The financial perspective keeps a check weather the strategies implemented and applied by the company are contributing to the bottom-line improvement of the company.
Key performance indicators of this perspective are the cash flow statement; return on fund invested; financial result; return on capital employed and return on equity. These key performance indicators would decide weather the strategy implemented by Natureview Farm is beneficial for the company and is providing contribution in the financial improvement of the company.
Customer perspective- The customer perspective measures the value that is provided to the customer like time, quality, performance and service, and cost by the organization to satisfy customers to generate more sales and revenues.
It also measures the results of this value proposition to the customer like customer satisfaction, market share etc. Internal process perspective- This internal process perspective deals with the complete processes that actually create and deliver the value proposition to the customer.
Its main focus is to provide the value to the customers both productively and efficiently.
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|Lacks potential of taking higher risks and costs as well Strengths Unique, smooth and creamy texture of yoghurt No artificial thickners used Accumulation of cash by Horizon from IPO Being dropped out of traditional channel Opportunities Higher average shelf life of 50 days Strong relationships with leading natural foods retailers High quality and great taste Analysis of Strategic Options- The company has three options in front and needs to adopt one of them to meet its revenue related goals. Option 1- The first option is to expand six SKUs of the 8-oz.|
The key performance indicators are number of activities; opportunity success rate; accident ratios; overall equipment effectiveness.
These performance indicators would measure the efficiency of strategy implemented and applied by Natureview Farm Company.
Innovation and learning perspective- The innovation and learning perspective keeps its focus mainly on the internal skills and capabilities that are required to support internal processes of value creation. It deals with the human capital; information capital and the organizational capital of the company and provides foundation in the strategy development.
The strategy is developed on the basis of internal skills and capabilities. Proposed strategy of expanding to a supermarket channel would be judged on the basis of investment rate and other key parameters that indicate and lays down the base for the formulation of strategy.
Activity based costing is a technique that identifies activities in an organization and assigns the cost of each activity resource to all products and services according to the actual consumption by each.
It helps an organization to establish the real cost of products and services. This technique is majorly used to support strategic decisions such as pricing, outsourcing and identification and measurement of process improvement initiatives.
This technique assigns more indirect costs in direct costs. It supports the identification of inefficient product, section and action in the company. This technique also helps to allocate appropriate resources on productive product, section and activity.
This technique supports to control the cost at individual level and on departmental level and helps to find unnecessary costs.Natureview farm case analysis Essay customer Taste savvy Less price sensitive Woman (single and with kids) take 74% market share Customer loves Natureview yogurt Competition Main competitor Recent IPO Flush with Cash Bigger than Natureview.
Objectives. 1. Grow Natureview’s revenue to $20M by calendar year end 2. Position Natureview for acquisition and / or find a new investor. Natureview Farm Case Study Analysis of Natureview Farm's operating environment and its internal capabilities. The Natureview Farm Inc, a small yoghurt manufacturer, wants to grow its revenues by over 50% by the end of Natureview Farm Case Study Report Background Natureview Farm, a Vermont-based organic yogurt manufacturer with annual revenues of 13 mln.
USD and 24% of market share, is a major brand in the natural foods channel. Executive summary Natureview Farm was established in as the brand of refrigerated cup yogurt. After 10 years, it was able to increase its revenue by %, which is from $, up to 13 million.
Natureview Farm Case Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz. cup, 32 oz. and 4 oz. cup multipack. However, Natureview’s goal is to increase its annual revenue to $20 million in two years.